Welcome to my world

Abdullah Hashmi
Marketing Expert Brand Strategist Media Buying Specialist

A highly skilled and accomplished Marketing & Communications Leader with over 7 years of experience in driving brand growth and executing high-impact marketing campaigns across diverse platforms. Abdullah has managed an extensive marketing portfolio valued at PKR 4 billion and successfully led 19 major marketing campaigns, demonstrating expertise in strategic planning, media management, and brand positioning. Recognized for leading marketing teams, executing 360-degree campaigns (ATL & BTL), and significantly contributing to business performance and brand development.

Education & Certification

My Professional Journey

Over the years, I’ve had the privilege of leading Integrated Marketing Communication (IMC) campaigns for some of the most prominent names in the real estate sector — including Al-Jalil Garden, Al-Noor Orchard, Al-Baari Residencia, Lahore Entertainment City, Marina Sports City, and West Marina. From launching Al-Jalil Developers’ flagship offices in the UK and DHA Raya to spearheading high-impact campaigns, my portfolio reflects a deep understanding of market dynamics and strategic storytelling. My expertise spans the full spectrum of IMC — from comprehensive campaign planning and outdoor media strategy to media buying, TVC content creation, digital marketing, social media management, performance marketing, and brand building. Each project showcased here is a testament to results-driven creativity and collaborative execution.

Most Promising Campaigns

Managed 5-Year Plan Launch | ATL + BTL (TVC, Digital & Social Media, OOH, Flyers)
Led Steppingstone School & College Campus Inauguration
Led 3-Year Plan Launch | ATL + BTL (TVC, Digital & Social Media, OOH, Flyers)
Led Gloria Jean’s Launch Event at Al-Jalil Garden
Generated 20,000+ Quality Leads
Managed Campaigns with a Total Budget of PKR 22 Million

Led campaigns for Marina Sports City: Balloting, Groundbreaking, and Project Launch | ATL+ BTL (OOH, Digital, TVC production, Flyers, Giveaways and Launch Event).
Led the launch campaign for Marina Sports City Residencia | ATL + BTL (OOH, Digital, TVC production, Giveaways, Flyers and Launch Event).

Led a 360° Block C Possession campaign: OOH, Social Media, Customer Event, and Post-Event Strategy.
Launched the West Marina Overseas office in the UK.
Managed West Marina, Executive, and Cottages & Villas | ATL+BTL (Punjab-wide OOH, Digital, TVC, Flyers and Events).
Managed Marina Sports City’s PSL 2022 sponsorship with Lahore Qalandars.
Fetched over 260,000 leads across major campaigns:
– 110,000+ for Marina Sports City
– 90,000+ for West Marina
– 60,000+ for Al-Noor Orchard (including A Extension, D Block, Cottages & Villas)

Managed Al-Baari Residencia Launch Campaign Launch | ATL + BTL (TVC, Digital & Social Media, OOH, Flyers)
Managed Mehfil e Milaad Events
Led Block C Campaign Launch Launch | ATL + BTL (TVC, Digital & Social Media, OOH, Flyers)
Led Launch Deal Ballot Campaign

Led Lahore Entertainment City Launch Campaign | ATL + BTL (TVC, Digital & Social Media, OOH, Flyers)
Led ballot campaign of Lahore Entertainment City

Led Al- Aziz Residencia Launch Campaign | ATL + BTL (TVC, Digital & Social Media, OOH, Flyers)

Executed BTL campaigns for Green Palms Housing Project (Gwadar), increasing brand visibility by 40%.
Coordinated with creative agencies for TVC production and event sponsorships (expos/seminars).
Managed nationwide dealer networks and media partnerships.